About.
It’s now in all of our hands to turn this seemingly throw away clothing culture on its head and learn to make what we have last longer, and reduce our carbon footprint.
Our Expertise
We come from a variety of different backgrounds but all share a love of clothes. We have come together to create innovative ways to care for your garments whilst still ensuring they look great on the hanger.
Our Philosophy
Show you love your clothes by giving them the care they deserve. Many of the garments we buy can vary in cost, from hundreds to even thousands of pounds, but very often they are not cared for to the degree they warrant.
Organza
Organza is a type of lightweight plain weave fabric. This type of fabric is sheer, which means that it is woven in an extremely low density that results in a transparent and relatively flexible textile. Due to its transparency and high breathability, the organza fabric made it perfect for our Ela range.
Cotton binding
Cotton is a soft, fluffy staple fibre that grows in a boll, or protective case, around the seeds of the cotton plants of the genus Gossypium in the mallow family Malvaceae. The fibre is most often spun into yarn or thread and used to make a soft, breathable and robust textile making it perfect for the binding of our Ela range.
